Bold. Brave. Brilliant.
Creative Portfolio
Here is a look into the work that I am proud to say I have created. Enjoy!
Social Media
As a Marketing Associate, I manage five camp-resort social media accounts across Facebook, Instagram, and TikTok, leading content planning, posting, and community engagement across platforms. I launched a resort’s TikTok presence from the ground up, growing the account to 2,953 followers in under a year, through trend-driven content and consistent strategy. By leveraging analytics, audience insights, and real-time engagement, I continue to strengthen brand visibility and build an active, loyal online community.
Email Marketing
Coordinated 1–2 weekly email campaigns per camp-resort while learning and utilizing Salesforce backend systems within my first year, supporting email marketing and customer data management across the full park portfolio, all while managing comprehensive marketing efforts for five resorts and using data-driven insights to improve engagement and drive conversions
Paid Social
Managed, created, and published all paid advertisement five camp-resort properties across Meta, Reddit, and Tik Tok, developing brand awareness, traffic, and conversion ads tailored to demographics, geographies, and targeted key words to effectively reach and engage audiences.
Print Media
Managed the design, development, and production of all print collateral across five camp-resort properties, including park-specific brochures, custom activity booklets, and a range of miscellaneous on-site materials, ensuring each piece aligned with brand standards while effectively engaging guests, enhancing on-site experience, and supporting park-specific promotions and information needs.
